Many have criticized the method, but the LeBron James ESPN announcement was good for the NBA. The pre-announcement fan and media anticipation and attention was like no other seen by this league since the playing days of Michael Jordan.

You had public officials (NY City Mayor Michael Bloomberg included) lobbying for the services of Mr. James. Some cities even posted billboards with LeBron featured wearing the local teams’ jersey.

However, the entire spectacle generated a lot of attention for the league itself. I don’t recall a time in history where the NBA generated as much attention immediately after its championship series.

When NBA training camps open in mid-October, do not be surprised if more South Florida football fans start to tune in to the NBA(Dolphin fans switching their attention to the HEAT maybe?) in large numbers. Maybe the production of this event can narrow the $400 million in losses the league is set to experience this season (According to published sources).

NOTE: Reported that the Miami Heat has just fired its entire ticket-sales staff.