“In most businesses, the only line that matters is the bottom line.” Mark Cuban, How to win at the Sport of Business
Mark Cuban, 1/2 of the MAJOR LEAGUE ENTREPRENEURS (ALONG with Daniel Snyder of the Washington Redskins) has written a ebook titled How to win at the Sport of Business. This ebook is a collection of previous his previous blog writings (See: Blog Maverick). Cuban states that the book was written to get people “fired up” and as a way to get motivated.
Check out the excerpts from the pre-release interview (Courtesy of FORBES Sports Money):
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What hurdles have you faced while running a major sports franchise?
In most businesses the only line that matters is the bottom line. In professional sports you have to win. In professional sports there is a far stronger emotional attachment to the team. All of which require a very difficult balance.
What separates the successful franchises from everyone else?
There is no template. Regardless of sport, commitment, focus, effort and luck are just some of the elements that go into a team having success. In every business, the owner has to determine what his or her strengths are and leverage them and find great people to compensate for their weaknesses.
What are some of the hardest decisions you’ve made throughout your career?
Firing someone is always the worst. I hate it. Recognizing and admitting you were wrong can be very tough when you are as competitive as I am.
Getting a job in sports marketing or management is extremely challenging for most graduates. What would you recommend to them?
You will have to read the book to get the answer to that one.
What inspired you to write this book and why now?
I have been blogging for 7 years. I have gotten a ton of requests to write a book. I had resisted because of all the work that comes with distributing a traditional book. With the revolution in book economics, it allowed me to price the book at under 3 dollars and sell it leveraging social media rather than going on a book tour. Plus the ebook format let me take all my blog topics and pull them together in an easy to read and enjoy presentation. It just made sense to do it now.
