CANDIDATES, begin this employment season (2012) by conducting an initial assessment of your areas of expertise. What superior qualities do you have to offer to a Sports Industry employer:
- Expertise in Sales and Marketing
- Public Speaking
- Oral and Written Communications
- Proficiency with certain Software Packages (Custom Software included)

Once the assessment is complete, take each quality and place in your Candidate Profile, using bullet points to separate each category.

Next, use the Résunate software platform (Get a FREE Premium Account Upgrade) and take the Myers – Briggs test, which will produce a create a personality profile. The test results will assist with your job search by providing charts of comparable personality profiles within the same industry as the selected job description. NOTE: This information will also assist with job interview preparation.

Register for your FREE Résunate account (& Premium Account upgrade). Offer expires on 2.21.12.

“The profile should support your career target; yet unlike an objective, it should identify with the employer’s needs rather than your wants.”

Louis M. Kursmark, Sales & Marketing Resumes for $100,000 Careers

TSR staff recently reviewed the resumes of approximately 4 individuals seeking employment in the Sports Industry. Each resume contained an Objective Statement by the candidate. We eventually removed the Objective Statement as none clarified how their candidacy would add value to the employer.

The Objective Statement is now looked upon as outdated. The Objective Statement of most job-seekers are very self-centered with no employer focus. The statement usually describes the candidates future goals and aspirations. They do not convey how the candidate will fill the needs of the employer, where such need are conveyed through the description in the  job posting.

Employment candidates should instead use a Profile or Statement of Goals (both relative to the current position) in lieu of the Objective Statement. Either option should be job-focused, displaying how current skills and previous experiences will bring value to the employer. The Profile or Statement of Goals should not include a candidates future aspirations or need for “other opportunities.”  This can come across as a sign of instability as well. 

Remember, every part of the resume should somehow focus on the employer’s needs and not the individual goals of the candidate. 

Also, use as many BUZZWORDS as possible when writing either statement.

IMPORTANT: A resume is different than a personal statement used when applying for graduate school admissions. The personal statement is the “selfish” document, listing what YOU want to accomplish. The resume should be used for the needs of the employer.