Posted on 04 February 2012. Tags: candidate, Cover Letter, general manager, group sales, Industry, Internship, marketing coordinator, media, NBC, network, Resume, Resunate, sector, software, sports blogs, tactics, The Sports Resume
Our software partner Résunate, continues to provide important information for candidates seeking Sports Industry employment opportunities. This submission was prepared by Kat Krull, the Marketing Manager for Careerimp Inc.
NOTE: Join us, The Sports Résume and Résunate on Tuesday 2.7.12 from 8-9PM for a chat discussing what content should be present on the Résume of a Sports Industry employment candidate: http://twebevent.com/MyCR. We look forward to your presence and do invite any friends and associates.
Remember to use the FREE Résunate software platform to receive your Résume/CV/Job Description analysis. Your goal should be in planning a strategy for integrating an Applicant Tracking System (ATS).
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Many colleges and universities offer sports management degrees for students dreaming to work for ESPN or becoming major sports talents managers. A once seemingly recession proof market, has now seen a decline. There have been several job cuts within the sports industry across every sport.
As Real Clear Sports found in an interview last year with Chuck Todd, NBC political director and a man with years of sports media industry experience, that there are some sports that will survive better than others. Football looks the most solid avenue, but there are others that may be good to look at as well such as college sports positions.
With that said, the sports industry has become more competitive. An employment candidate will need to stand out from the competition. How? Let’s look at some tactics:
Figure out what types of jobs you want within the sports industry. The best way to be proactive in doing this is to look at all types of jobs within the industry and hone in on those making the best connection.
Familiarize yourself with what exactly it entails to be a marketing coordinator, general manager, or a group sales manager so you understand what will be expected of you on a daily basis. You will be most if you correctly match your skill set, wants and desires to the internship or job you set forth to obtain.
Network often. Building a great network is really a time tested means of getting the desired position. Get to know people in the industry by joining social networking sites such as LinkedIn, Twitter, Facebook and by following various sports blogs. Don’t be afraid to comment on things that you are knowledgeable about and mark your calendar for events advertised through these mediums.
Thoroughly educate yourself about the desired job sector. Any sports statistic, news article, and other helpful information can be accessed so find them! This is also a great way to figure out what parts of the industry interest you the most. Furthermore, if you are conducting research, you will also gain an understanding of how the sports industry works.
Secure an internship to get your foot in the door. Most sports management degrees end with an internship so choose well and make the most of it. Internships.com says that if you are going to succeed in the world of sports you must have some hands on training and it is a great way to meet and train with real industry professionals and identify different opportunities that are available to you. You will start building your network of people in the industry which is a vital part of sports industry survival. Hopefully you are in a position to secure an internship out of or during college to give yourself the best chance.
Write a cover letter and Résumé that reflects your passion and core competencies. If you were able to complete an internship, you probably recognized your strengths and weaknesses. Use your strengths to define your core competencies on your Résumé. It is important to convey what value you can add to the organization through your cover letter and Résumé. Résunate can help you create a tailored and powerful Résumé. Always have a 3rd party review the finished product. Then start self-marketing.
Are you ready for a sports career? Do you have some other great ways to get into the sports industry?
Posted in Applicant Tracking Systems (ATS), Résumé/CV/Cover Letter(s), Students
Posted on 28 December 2011. Tags: applicant, applicant tracking system, candidates, Careerimp, competitive, criteria, editing, Industry, Kat Krull, Resume, Resunate, Sports Industry
This summary is provided courtesy of Kat Krull, Marketing Manager with Careerimp [Parent Company of Résunate].
Also, all candidates should register for a FREE Premium Account courtesy of Résunate and The Sports Résumé:
http://get.resunate.com/thesportsresume
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The sports industry is highly competitive. Your resume needs to be on target and stand out from the competition. How can you do that? Listed below are four tips designed to help get your a second look from your dream employer.
1. Make sure your resume includes relevant content. Employers in your desired industry receive many resumes a day that they only have time for a quick scan. It’s your job to provide relevant and focused information. If you are having a hard time editing, use Resunate to focus your resume for the specific job description.
2. Define what makes your resume unique. A lot of people want a job in the Sports Industry; Come up with a theme which makes your resume stand out. If possible, highlight any experiences and skills that show why you are the most qualified applicant. Comparing your resume against the job description also ensures that you show employers HOW you meet their specific criteria.
3. Display your passion for Sports Industry. While you might be super qualified for a position (and that’s great), other candidates may have similar experiences, making them just as qualified. If you showcase personal achievements and use words/terms that show your excitement for the job, your resume will make an impact.
4. Focus on the content and not format. Your resume will be run through an applicant tracking system (ATS) before it reaches the employer’s desk. If it doesn’t include the necessary keywords, experiences, and skills that the employer is looking for, your resume may never make it out of the system.
To combat the applicant tracking system, you should focus your resume to the job description. Also, pay close attention to the format — take control of how your resume will be processed by paying attention to detail. Stick to a simpler format, an employer’s ATS will be able to scan your resume accurately and completely.
How do you plan on setting yourself apart from the competition in this competitive industry?
Posted in Applicant Tracking Systems (ATS), Résumé/CV/Cover Letter(s), Students
Posted on 04 December 2011. Tags: applicant tracking system, Cover Letter, CV, INTERVIEW, Keywords, Resume, Resunate, Semantic Intelligence, TSR
CANDIDATES,
Our current focus is in preparing you [And your application materials] for effective application within the Applicant Tracking Systems now used by Sports Industry employers to screen candidate submissions. These systems scan and look for matching KEYWORDS within your Résumé/CV and the job description.
It is critical that you tailor and design your application materials for “each” position (Including the Cover Letter) you intend to apply for. Never create or forward a “standard” Résumé/CV or Cover Letter. Applicant Tracking Systems are designed to help hiring managers analyze a candidates credentials with the criteria listed within the job description. Unqualified applicant submissions are usually discarded.
TSR has partnered with Resunate, a software platform that uses Semantic Intelligence to match the contents of a candidates Résumé/CV to a job description. This helps increase the likelihood that a candidate will receive an interview.
Posted in Applicant Tracking Systems (ATS), Résumé/CV/Cover Letter(s), Students
Posted on 12 September 2011. Tags: applicant, attention, candidacy, candidates, Cover Letter, development, introduce, job description, minimum requirements, pattern, Resume, San Francisco 49ers, Sports Industry, Top Priorities, unqualified
There has been a pattern among Sports Industry candidates noticed over the past months in the development of the Cover Letter (Research comes from the analysis of FREE review services).
Most candidates are using their Cover Letter to repeat information located on the Résumé. This is the wrong approach. Remember what the purpose the Cover Letter serves: to introduce your candidacy to Hiring Managers, forwarding their attention to your Résumé/CV (The 30-second time table). Noticeable repetitive information can be a hindrance to securing the Hiring Manager’s attention, which heavily depends on your content (This is especially true if the information is not related to the employer’s needs).
Always remember that employers are flooded with Résumé/CV submissions (Which is why most are using electronic Applicant Tracking Systems [ATS]).
The Correct Approach in writing a Cover Letter: Address HOW you meet the minimum requirements listed within the job description. Why? This removes your candidacy from the “Unqualified Applicant” submissions.
Steps to help guide your approach:
1st – Study the job description
2nd – Compare the Minimum Requirements to your unique Areas of Expertise
3rd – List employer’s Top Priorities for posting this position (Comes from Step #1)
4th – Address HOW you meet, or are qualified to meet the Top Priorities
5th – Provide examples of related Achievements
Look at this job posting from the San Francisco 49ers organization. Can you tell top priorities or the purpose for listing this position?
Sales & Marketing: Ticket Sales Management
Manager, Ticket Sales & Service – San Francisco 49ers (Santa Clara, CA)
The Manager, Ticket Sales & Service is responsible for managing ticket sales for Candlestick Park, which includes, but is not limited to, the following:
• Supervision over sales staff call campaigns to sell season and group ticket plans
• Strategic development of electronic sales campaigns (e-mail) to support new season ticket and group sales
• Management oversight for customer service matters
• Sales & service records management via Archtics
• Lead generation and data collection
• Personnel management and development, including ongoing training and skills assessment
• Monthly sales contest and commission reporting
• Weekly sales reporting to VP
• Management oversight for weekly ticket sales & service meeting
Primary Responsibilities:
• Supervise daily sales efforts through aggressive outbound phone activity; existing customer referrals; networking events and outside appointments; and, stadium visits
• Monitor daily call activity ensuring volume requirements are being met
• Provide daily reports and activity summaries as outlined by VP
• Provide daily supervisory management of the team’s ticketing database, Archtics, to monitor and organize sales and service activity
• Implement ongoing sales and service training throughout the year, including the use of outside professional services combined with weekly best –practices sessions handled internally
• Play lead-role toward mitigating service-related issues involving season ticket and group accounts
• Establish strong, personal relationships with existing account holders to develop new sales referrals
• Meet all pre-determined activity and sales goals for ticket sales and service
• Identify new lead sources and manage data collection, lead assignment process
• Supervise staffing of sales & service tables during game day and outside events
• Assist VP in the planning and implementation of sales and service business plans and initiatives
• Assist with creative concepts for production of sales and service material/collateral
• Collaborate effectively with all revenue generating departments to achieve organizational sales goals
• Assist with all other sales and service duties, as assigned
Qualifications and Skills:
• 3-5 years of managerial experience involving sales and service with professional sports and entertainment strongly preferred
• The ability to handle multiple projects at one time and provide reports and activity summaries as directed
• Leading by example is a must, including setting the tone for daily activity and accountability toward new ticket sales and customer service
• Experience providing service to season ticket accounts in a management role
• Proven written and presentation skills.
• Extensive experience with the team ticketing database, Archtics.
• Passion for sales, service, and most importantly, leadership
• Strong work ethic and desire to build career in professional sports
• Bilingual a plus
Note: This position was originally posted on the San Francisco 49ers employment site. To ensure that your application is considered for this position, please click here to apply for this job on the San Francisco 49ers employment site.
Posted in Applicant Tracking Systems (ATS), Coaches, Résumé/CV/Cover Letter(s), Students